How AIVERGENT was born
Irina Raicu grew up in her mother's fashion atelier and spent fifteen years in big tech Microsoft, IBM, Accenture most of those years in AI. For a long time, those two worlds didn't speak to each other.
She started making AI art in 2020. The work has been exhibited across Europe, the US, and the Middle East. In 2023, Tommy Hilfiger awarded her the AI Fashion Designer Prize recognition for being the first to apply AI at the level of brand identity, training models to produce work a brand can ship without rework.
She founded AIVERGENT the same year. The gap she'd lived in turned out to be exactly what brands needed: creative thinking that knows AI deeply, and AI work led by creative judgement.
Who we are
The AIVERGENT team is built small and senior.
Irina Raicu, Founder and Creative Director first recognized AI Fashion Designer (Tommy Hilfiger, 2023), fifteen years across Microsoft, IBM, and enterprise AI.
Andrei Ivănescu, Creative Partner art director leads production across AIVERGENT.
Diana Udrea, Business Development Partner runs client partnerships and engagement scoping.
Senior collaborators directors, producers, technologists are added per project, scoped to the engagement.
Irina Raicu
Founder
AI artist exhibited across Europe and the Middle East since 2020. Awarded the AI Fashion Designer prize by Tommy Hilfiger in 2023 for combining AI with creative direction at brand-identity level. Brings 15+ years in enterprise AI (Microsoft, IBM, Accenture, Morningstar) and a PhD in AI to the studio. Featured by Meta and L'Oréal. Speaker at Harvard, Cannes Lions, and other international events.
Andrei Ivanescu
Creative Partner
Creative director with 20+ years at the intersection of art and technology. International experience (Vienna, Italia), with a current focus on AI-led creative production. At AIVERGENT, he brings creative rigor and AI fluency to creative direction across engagements.
Diana Udrea
Business Development Partner
Brings 20+ years of operational and commercial experience across agency, events, and brand growth. She has worked with a varied portfolio of brands, helping them scale through partnerships, contracts, and client engagement. At AIVERGENT, she leads business development bringing network access, project scoping, and client relationships to every engagement.
Jason Roper
Growth Partner
Investor and former sales lead at Microsoft, where he led contracts worth billions of dollars. With over 25+ years experience, Jason advises on growth strategy, enterprise positioning, and international scale.